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Around the world in 80 books

This campaign involved brainstorming the concept of a summer reading list with a fun twist. The initial concept of showcasing books from around the world was in place, which I expanded by designing an interactive map the user could scroll over to see books relevant to the chosen country. I also suggested the concept of an interactive quiz for users to select the books which they had read. This created a results page with shareable content for social media to help spread the idea organically as well as through targeted marketing.

  • Responsive web design
  • GIF animation
  • Landing page
  • Banner designs
  • Marketing